my Progress and targets for today

• so far i have started editing my video, but i that i still need to film some of the clips over as they are too dark, and if i do lighten them on imovie they appear really pixelated.
  
• i need to film my dancers to add to the video.
• i also need to film the main boy and the smart girl in the library.
• then editing 
• i need to go over my magazine ad and cd cover.

Photoshopped Magazine mock up

this is a mock up for my poster. i was able to create this image by getting other images from the internet which i then cut out and edited on photoshop to create this.

The first image

the first image i used was of the man, by typing in the word 'shrugging' i was able to find this picture, the word specifies a thought of cluelessness, which i thought would go with the idea of my storyline, as the main guy is stuck with choosing between two girls.

The second image

the second image i used was of a woman in a bikini. i chose this image as it represented my 'sexy girl.' although in the final image this character will be clothed.

The last image

the last image i used was of a more elegant girl. although i could not find a google image of a girl with books, i thought this image was able to show a contrast between my two female characters.

Magazine Mock up

Explaining my Mock Up


the logo
the logo is from Young Voices magazine. i realised that i will have to change the name to something else for copyright reasons.

Image
the image is of my main character, holding both girls in each hand. i chose to do the image like this as i thought it was symbolic of having to juggle both girls. i also drew him standing on one leg, as i thought it could indicate that he is truggling to keep balance of his life.

Mock Up for my Digipack

Front Cover

• the front cover is shown as a split screen.



• on one side it shows the main girl, standing infront of a park with her books in her hand.



• on the other side is the main boy, standing infront of both girls.



• they are positioned infront of a football pitch.

First inside fold.

the first inside fold will be of the main boy by himself or maybe with one of the girls

Second fold

the image will be of the two girls back to back

Back of Second fold

the image will be of all three of the characters

Back of Disk

Photoshop Sessions

Poster for dancers.

Location, Location, Location

Streatham Common

Park:
i have choose this park in particular for my main girl character as it shows she appreciates the finer things in life as she sits and relaxes in a peaceful surrounding.

thinking about the mise-en-scene of the park i thought that it would help to represent t

he sophistication of my main character as it shows that she has an interest in tranquility.

Common room:

- surrounded by girls that are listening to him t

alk about himself, but after a while he gets bored and starts to feel ‘lonely’ although surrounded by all theses girls, as he feels no-one understands him in this group.

Field

typical womaniser, not there to play football, but to steal the attention from those playing football. These shows a slight comical view as all the girls run to him, and abandon the football players to run to him.

Bungaloo

Library

Garret Green

Character Profiling

The pretty girl- this is the girl that has the guy’s attention, although she has beauty she seems to lack everything else. With no sense of direction for her life, her character becomes simple as she chooses not to challenge life, but take what she is given without questioning. Being a major fashionista, she knows what the trends are and acts as people expect her to, rather than thinking for herself, being a typical ‘life size Barbie,’ she is just there to look good, well that’s what she has made, for her purpose in life.

The guy- The male charac

ter is supposed to be shown as vain, knowing that he is good looking; he chooses to keep himself in the public eye, and surround himself by beautiful girls. Like the pretty girl, he uses his look

s and charms to get by in life, one thing they have in common is that they both live in an urban council estate. Stereotyped by adults because of the way he dress, he is not given the time of day, as society sees him as a danger. Being rejected so many times he chooses to apply to a college under a different name and lie about his identity and life, in order to fit in. caught between two colleges, two identities and even two worlds, he meets the ‘smart girl,’ who shows him a different take on life and what it means to work for what you want.

Shooting Schedule

Half term- October

Monday 26^th – finding dancers for the video

Tuesday 27^th- Taking pictures of chosen locations

Thursday29th- Update blog and take about why I have chosen these locations.

Friday 30^th- teaching routine to dancers.

Back to School- November

Monday 3^rd- Friday 6^th November

Double on Monday- in the bungalow filming ‘typical girl’

Period three on Tuesday- filming boy in the field and common room

Wednesday period four- lunch- filming dancers

Thursdays after school- filming in Streatham common

Fridays lunch- period 6- editing

Friday after school more editing.

Monday 9^th – Friday 13^th

Success

the resukts i got from my focus group were outstanding.l not only were the conversations continuous and very enlightening, they showed that eaqch member of my focus group had contrasting ideas. just to show that sometimes if you make a random selection of people, it may be the best thing for you.

the focus group helped me expand on ideas that i already had, by giving their own insight on what they thought may be the outcome. they even gave me a list of artists that they found interesting, with a range of lyrics to follow. wth these lyrics they gave me their own interpetations of what they thought they ment and how they telated to the videos for them.

i am finally ready to start making my vidoe. the next step is my moving story board.l this should definetly be exciting.

Music Distributers in the UK

Virgin Records


Virgin Records

Parent company EMI
Founded 1972 (1972)
Founder Richard Branson
Distributing label Capitol Music Group (in the U.S.)
EMI Music Distribution
Genre Various
Country of origin UK
Official Website virginrecords.com

Virgin Records is a British record label founded by English entrepreneur Richard Branson, Simon Draper, and Nik Powell in 1972. It was later sold to Thorn EMI, and then, in the US, merged with Capitol Records in 2007 to create the Capitol Music Group.


Baby Ray Productions

Origin East London, England
Genres Hip hop, RnB
Occupations Producer, CEO
Years active 1988-present
Labels Ill Flava Records
Associated acts Karl Hinds, Jeff 3, Estelle, MC Creed, Wookie
Website [http://www.babyrayproductions.com

Baby Ray Productions was founded in 2003 by owner and producer RJ (AKA - Baby Ray). It is the second of his companies to role out with a great future and group of artists.

Ill Flava Records

Founded 1999
Founder Karl Hinds
Distributing label Cargo Records, Boombox Distribution
Genre Hip hop, R&B
Country of origin U.K.
Location London
Official Website Ill Flava Records

Ill Flava Records (originally Ill Flava) is an UK Hip Hop/R&B record label founded by Rainbow award winner, producer/rapper Karl "Don Gramma" Hinds in 1999 that is now partnered with Digital Dreamspace.

Questions for my Focus Group

i have chosen to conduct more research through a focus group as i found that, though my results were helpful, they were still limited. so i thought that having a group discussion, it would broaden thier answers and give others more ideas or help them to notice things they havent.

i will show them tow videos, with two different production (one from the UK and one from the USA valuces and then ask them the following questions baesed on the similarites and difference through out.

the videos i will show are :
Neyo Part of the List.
http://www.youtube.com/watch?v=Y7WUKHRTfeM

Tinchy Stryder- Take me back
http://www.youtube.com/watch?v=4d1xFqsPagc

the questions i will ask are questions i have made, that have generated from Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992):

1. What genric characteristics can you idenetify?
2. Can you identify a relationship between the lyrics and the visuals and what do you think it is?
3. Is there a relationship between the music and the visuals?
6. what is your opinion on how women are representated in the videos?
7. How do you feel men are represented in the videos?
7. what aspects of the music video assoiciated with this genre do u find appealing~?
8. what do you find unappealling about them?
9. if you could change anything about the videos what would it be?
10. what would you like to see more of in this video, or videos associated with that genre?

Product Research - Robin Thicke- Lost Without You

Unlike the previous videos, this video is different as the female character in this vidoe is actually married to the artist.

http://www.youtube.com/watch?v=HKNA42bj-do

Lyrics:

the lyrics song show his affection for his wife. the words 'lost without you' imply that he is dependant on her and feels the need to express his feelingss towards her.

Sartorial Codes:

there is a lot of blaack clothes worn, unlike its original dark meanings, the blaack is used to show a kind of sophisticated sexuality for both male and female charaters.

dress codes are made to math with the setting, for example in the room with the black lounge chair, the artist is wearing a black suit to show he is as sophisticated as thd chair maybe.

where as when the artist is spotlighted among the white wall, this is one of the only times where the clothes and the setting contrast.

Representation:

product Research - Neyo- She Got Her Own

www.youtube.com/watch?v=4C3xL3hMPP8

product Research - Neyo Mad

http://www.youtube.com/watch?v=Kc0uPY10mGI

Product Research - Neyo - Part of the List

http://www.youtube.com/watch?v=abmMRDuITUs

i chose this video as it follows a non linear story line that i wanted to achieve in my production. i have used speech bubbles to add editing to the video.

by having a non linear storyline, the director was able to link both past and present events, while using black and white to show a contrast between the two.

by doing this, the director was able to give us a reason for this song and its purpose. showing that there used to be a relationship between the artist and the female character, helps the audience to understand why it is so hard for him to lose her.

Instituitional Research- What is R'n'B

R'n'B is the abbreviation for Rhythm and Blues, this is a genre of music that was created by the African americans in the early 1940's-50's. the term R'n'B was used to replace 'race music' as it wsas found to be offensive in the post war world. According to Lawrence Cohn the words "R'nB embraced all black music, except classical and religous musicn unless a gospel song sold enough to break into the charts."


"Rhythm and blues bands usually consisted of piano, one or two guitars, bass, drums, and sax. Arrangements were rehearsed to the point of effortlessness and were sometimes accompanied by background vocalists. Simple repetitive parts mesh, creating momentum and rhythmic interplay producing mellow, lilting, and often hypnotic textures while calling attention to no individual sound. While singers are emotionally engaged with the lyrics, often intensely so, they remain cool, relaxed, and in control. Bands dressed in suits and even uniforms. Lyrics seem fatalistic and the music feels somehow inevitable."

HISTORY
in the 1930's when the african americasns migrated to to the urban industrial centrals of chicago, detriot, new york, los angeles and elswhere, this created a new market for 'jazz' and 'blues' and other related genres of music, often performed by full time musicians either in a gorup or working solo. "The precursors of rhythm and blues came from jazz and blues, which overlapped in the 1930s through musicians such as Leroy Carr, Cab Calloway, Count Basie, and T-Bone Walker. There was also increasing emphasis on the electric guitar as a lead instrument, as well as the piano and saxophone."

Results of my first attempt

from my questionnaire, i got really bad results as i was told the questionnaire was too much writing and it lacked in multiple choice questions and had too much questions where the recepiant had to think, therefore making them "BORED.COM" .

this meant that when i got them back, altough the questions had been answered, there was no tenough writing for me to conduct proper results as most of the open questions were answered with a maximum of four words.

My Second Attempt at Audience Research

Ok so i made a second attempt

My First Attempt At Audience Research

As you can see from my first attempt, some of the questions were a bit vague, therfore they did not help with the answers i was aiming for. with the age question, i narrowed the gap meaning there wasn't much of a choice, by this i mean that it would be hard for my to identify the age of my audience in order to relate thier age to stereotypes.

For the second question, i should have given more options or alternatives because the questions seems biased in a way. this is because i have made it seem like the R'n'B genre is the only type available.

For the fith question, i should have given a list of examples as the recepients may not know the actual media terms for them. because when i got my results back, this question was often left unanswered or 'i don't know' was written in the given space.

Product Research

my aim is to subvert the conventions of R'n'B videos, meaning stripping the video of all unwanted nudity and unnecessary props. at the same time, i wanted my video to show womjen doin something postive rather than dancing provocatively around the singer/ singers.



while doin this research i found that hardly any of these videos existed

Initial Breif

for my advanced portfolio, u have chosen to create a music promotion video. For my two ancillary tasks, i will produce:

A cover for a CD/DVD release

A Magazine Ad

i have chosen to da a R'n'B video that subverts the normal video conventions, for example the excess amount of jewelry and the half naked women. by doing this i am to bring originality to my video thus showing that people may still enjoy the music without nudity, and most of all to show how women are still appealing with their clothes on.

Target audience:

Demographic:

my demographic audience is ranged between 11-30+. i have opened the age gap really large as it wll help me appeal to a larger audience.

Psychographic:

people that are interested in music and have an interest in the way music videos are produced.

Lifestyle:

people that have a large interest in arts such as, dance media and music.

Similar media products to mine are videos like "Miss independant," i feel this shows what i am trying to aim at as it exerts the idea of female independacne while sticking to the r'n'b genre.

With the large intake of R&B musiic, i feel that the genre lacks any videos that aim to challenge those conventions. seeing the vast amount of media covedrgae the R&B industry gets, i fell as though my media product would be very appealing to a sector of that audience, as there are those who are tired of same different versions of the same subject.

I will use some stereotypical representations but only to the extent of where they can be subverted. i will do this because if i were to change all thd conventions, it may not be recognised as an R&B video.

I am going to have a non- linear narrative as, by doing this i will be able to subvert the audiences expectations of the characters. the narrative will be non- lineaar as it will allow me to show my characters aspirations and dreams, but at the same time it will help me to show what is stopping them from reaching them.

i will subvert the formal genric conventions of my chosen media as i dont feel that